Skip to content

Market intelligence with every figure sourced

Know your market
before you commit.

Paste your website. In minutes you get your competitors, customers and market size, each with a source you can check. Then write the plan, model the numbers and pitch from the same picture, kept current every week.

Start free See how it works
Today's briefingLive
  • SAM updated with a new cited source
    Market · Today
  • Northwind Analytics closed a $40M round
    Competitor · 14 Sept
  • Decision due: enter KSA in Q1
    Decision · Review this week
  • Go-to-market plan regenerated from your new segment
    Documents · Today
  • The Analyst wrote 4 observations
    Analyst · Monday
  • FundingNorthwind Analytics closed a $40M round
  • ExpansionNorthwind announced an office in Dubai
  • PricingTwo competitors changed pricing this quarter
  • BriefingYour daily briefing is ready
  • AnalystMonday review: 4 observations

Minutes, not weeks

From your website to a sourced view of your market in one sitting.

Every figure sourced

Each number links to where it came from, so you can defend it in any meeting.

Always current

Competitors researched again every week, and a briefing each day you open it.

One record, every output

Plans, decks, models and reports all written from the same project.

What you can do

From the first question to the final decision, in one place

Start with what you need today. Everything you add makes RECON's next answer better.

Know how big the opportunity really is

TAM, SAM and SOM from named industry reports, with segments ranked by where to start and pricing benchmarks beside them.

  • Every figure cited to its source
  • Segments ranked by where to start
  • A TAM calculator you can explain
Size my market

The problem

Most market research is out of date the day you finish it.

You build a competitor spreadsheet, write a strategy doc, and move on. A quarter later a competitor has raised a round, changed its pricing, or entered your region. Your plan still describes the market you saw months ago, and the decisions you made on that picture never get revisited.

RECON keeps that picture in one place, reviews it with you every week, and brings those decisions back when the facts change.

How it works

Set it up once. It keeps working.

01
1

Start from your website

Paste your URL and RECON drafts your setup from it, each fact with the sentence it came from. Or describe it yourself. Then review the competitors, customer personas and segments it drafts. Keep what fits, drop what doesn't.

02
2

RECON researches the competitors you track

On Pro and Team, RECON researches up to 10 of your verified competitors every week, and on demand whenever you ask: funding, pricing, headcount and recent activity, each with the source it came from.

03
3

A fresh briefing each day you open it

What changed in your project, the decision or task that needs you now, and the one thing worth your attention this week. Built the first time you open it each day, and readable in under two minutes.

04
4

An analyst review every Monday

The Analyst reviews your position and writes three to five observations. Each one carries the evidence behind it, what it means for you, and a recommended action you can turn into a task with one click.

The Analyst

What the Analyst actually tells you

A real observation format, shown here with a fictional company.

CompetitiveHigh confidence

Well-funded competitor is moving into your segment

Northwind Analytics closed a $40M round last week and announced an office in Dubai. Their product targets mid-market teams, the same buyers in your primary segment.

Evidence (3)

  • Funding signal, 14 Sept.
  • Expansion signal, 16 Sept.
  • Your primary segment: mid-market B2B, UAE and KSA.

Expect a well-resourced sales push into your accounts within two quarters. Your advantage is regional depth, which they have not built yet.

What to do: Lock in reference customers in your top ten accounts before their team is hired.

Northwind Analytics is a fictional company, used here as an example.

Why it's different

One source of truth for how you see your market

One project record

Documents, briefings, and the Analyst all read from the same project record. Change your target customer once and every output that reads it is regenerated from the change.

Decisions come back

Log a decision with a review date. When a competitor signal touches that decision, RECON asks whether it still holds. On Pro, every Monday the Analyst reviews your position and writes three to five observations, each with its evidence.

Honest about gaps

When information is missing, RECON tells you and shows where to add it.

Who it's for

Built for the people making the call

Founders

You're about to commit capital, hiring, and time to a market. RECON gives you a clear view of it before you commit and keeps that view current after. Start free on one project. Pro covers 3 projects for $99 a month, with a briefing each day you open it and an analyst review every Monday.

Learn more

Strategy teams

Entering a new segment or geography? Run the competitive, persona and positioning work in one place, and bring stakeholders a report that holds up to questions. On Pro, RECON researches up to 10 of your verified competitors every week and drafts a 90-day marketing calendar from your GTM strategy.

Learn more

M&A teams

Evaluating an acquisition, or preparing to be acquired? Profile the target or the likely buyers, size their market and map their competitors with cited sources, and weigh build, buy and partner scenarios in one project you can return to. On the Team plan, keep up to 5 targets side by side with 5 people on the work, for $199 a month.

Learn more

Investors

Screening a sector or a company? Get a sourced view of the market and its players before the first call, and keep it through diligence. On Pro, keep up to 3 companies or sectors under review for $99 a month, and share a progress link with your partners.

Learn more

Pricing

Start free. Upgrade when you need more.

Billed monthly. Change or cancel anytime.

Free

$0/mo

See how RECON works on your own project.

Start free
  • 1 project
  • 1 seat
  • 2 AI documents a month
  • 10 research runs a month
  • 150 Ask RECON messages a month
  • Fast AI model
  • Quick research
  • First 5 sections of each document
  • 2 document types
  • AI personas, segments and pricing benchmarks (1, 1, 2)
  • 2 AI strategic scenarios, 5 tracked decisions
  • 2 uploaded documents a project
  • Manual competitors only

Starter

$49/mo

Researched AI documents and four times the Ask RECON allowance, on one project.

Choose Starter

Everything in Free, plus:

  • 8 AI documents a month
  • 60 research runs a month
  • 1,200 Ask RECON messages a month
  • Standard research
  • Full-length AI documents
  • 5 document types
  • AI personas, segments and pricing benchmarks (3, 3, 5)
  • 5 AI strategic scenarios, 15 tracked decisions
  • 5 uploaded documents a project
Most popular

Pro

$99/mo

For founders, analysts and investors working across several projects.

Choose ProTry Pro free for 14 days

Everything in Starter, plus:

  • 3 projects
  • 25 AI documents a month
  • 150 research runs a month
  • 1,500 Ask RECON messages a month
  • Most capable AI model
  • Deep research
  • Every document type
  • Unlimited AI personas, segments and pricing benchmarks
  • Unlimited AI scenarios and decisions
  • 20 uploaded documents a project
  • Competitor signals
  • The Analyst's weekly review
  • 90-day marketing calendar
  • GTM tracker
  • Progress dashboards
  • Shareable progress link
  • Web research with cited sources

Team

$199/mo

For teams of up to five working from one shared view.

Choose Team

Everything in Pro, plus:

  • 5 projects
  • 5 seats
  • 60 AI documents a month
  • 300 research runs a month
  • 2,500 Ask RECON messages a month
  • Automated reports
  • Team collaboration
  • What-If analysis

AI included on every plan

  • Ask RECON, your research assistant
  • Daily briefing
  • TAM, SAM and SOM sizing
  • Valuation estimates
  • Investor suggestions
  • Term-sheet analysis
  • Lean Canvas suggestions
  • Financial model suggestions and narrative

For VCs and groups of companies

Give each of your companies RECON with the tools you choose, and follow them all from one dashboard, with company and fund reporting included.

Request a demo

Larger team or agency? Get in touch.

FAQ

Questions, answered.

What people ask before they start.

Still have a question?

Send it to us and we will answer it.

Contact us

Make your next call with the full picture.

Free on 1 project with no card, or try Pro free for 14 days. Set up your first project in a few minutes. Your first briefing is waiting when you open the dashboard.

Start free